Business Strategies

The Brand Strategy Mistake Costing Your Dental Practice Patients!

The Brand Strategy Mistake Costing Your Dental Practice Patients!

Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence ...

How to Find and Harness Your Passion

How to Find and Harness Your Passion

In this episode, hosts Melissa and Luke have an engaging discussion about ‘Passion’, a core value at HIP. They kick things off by sharing their thoughts on what passion means to them. It’s not just about having a strong interest or hobby; it’s about something that drives you ...

Planning Your Next Steps with a Growth Mindset: Chapter 8 + Conclusion of The Scalable Practice

Planning Your Next Steps with a Growth Mindset: Chapter 8 + Conclusion of The Scalable Practice

Ultimately, deciding the future of your orthodontic practice should revolve around the type of work experience you desire. If you’re content operating a smaller team and striving to achieve personal success, then a lifestyle practice may be the perfect fit. If you aspire to reach new heights a...