branding

The Brand Strategy Mistake Costing Your Dental Practice Patients!

The Brand Strategy Mistake Costing Your Dental Practice Patients!

Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence ...

Your Ultimate Blueprint To Starting An Orthodontic Practice!

Your Ultimate Blueprint To Starting An Orthodontic Practice!

Starting your own orthodontic practice is a big step, but it doesn’t have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, we’ll answer these questions with simple, practical advice to help you su...