Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence ...
Starting your own orthodontic practice is a big step, but it doesn’t have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, we’ll answer these questions with simple, practical advice to help you su...
Unleashing the Power of Design Have you ever considered the impact of interior design on your orthodontic practice? Carolyn Boldt, an interior architectural designer from Crossfields Design, has revolutionized hundreds of healthcare practices through her innovative redesigns and new constructions. ...