Mastering Your Practices’ Space with Architecture & Interior Design

[00:00:00] Welcome. You're listening to the Grow Ortho podcast presented by HIP.

[00:00:04] This podcast is dedicated to orthodontist who want to stand strong in

[00:00:09] their market and be leaders in their community. Now, on to today's show.

[00:00:16] Carolyn, thanks so much for joining me today. Thanks for having me. Absolutely.

[00:00:20] Just tell us a little bit about yourself, maybe just two to three minutes. immersed in understanding chiropractic and how they worked and we begin to understand their challenges but we also begin to understand that they had no clue really overall that when they opened an office that their office was not just a

[00:01:40] functional space it actually was part of. And it's virtual. So it's with somebody who's not too far from us, probably about four hours or so in Baton

[00:03:01] Rouge.

[00:03:02] But basically we're doing calls on Zoom and meetings like that.

[00:03:05] And you know, there's a shared drive. And then we worked out when we did get down to the more traditional interior finishes and things of that sort We would start or what we still do is we start with visuals on the screen and Then they actually get shipped a box With all the samples in it to make choices from because designers know you never pick up pick something up with the screen

[00:04:21] Yeah, the textures that things there. So yeah, we worked out a system. That's what we've been doing. That's awesome

[00:05:27] the process of the design and architecture and construction process and that the best way for that process to flow beautifully is to make as many decisions

[00:05:32] as you can up front so that all of those decisions are layered together and as

[00:05:38] they impact each other they're considered before anything starts to be

[00:05:42] built and I would advise you that on not have been made. And so the chiropractor or the doctor who's trying to start his business is getting pulled into this project on a pretty regular basis making decisions.

[00:07:01] So that's what we try to avoid.

[00:07:03] We try to get all those decisions as much as we can up front. interior architecture and they learn, it starts intuitively yes, but they learn the elements that impact psychology. So there's principles of design that are important, there's elements of design that impact the psychology like a straight line, a tall straight line will make you want to stand up, where a

[00:08:20] horizontal line will make you want to sit more sit down. It's real subtle elements,

[00:08:25] different textures will fill different ways, you know, are you trying to show up as the expert in pediatrics and you want those kids to just want to be there? Are you trying to show up as someone that really, really understands aging and what that's about? So what power are you trying to show up? And who

[00:09:42] would your ideal patient be? And that begins to form image

[00:10:44] And I know how little time I had to meet with those clients. So I could only give them my first or maybe second impression of the space and

[00:10:49] didn't have another enough time to really go back and forth and challenge.

[00:10:53] Going through the process with our guest home.

[00:10:56] So my father-in-law is a builder.

[00:10:58] He's a custom home builder.

[00:11:01] But we did learn quickly.

[00:11:03] We had a designer on the project.

[00:11:05] We didn't have an architect.

[00:12:04] time, it's not the best feeling. Just what are some misconceptions? Because a lot of times, you know, when I would go to the doctor, there's this sterile waiting room, you know,

[00:12:09] very bland. It may look professional, but it's it, it doesn't have this super inviting

[00:12:16] feeling. Then there's frosted glass and, you know, you have to sign in and maybe somebody

[00:12:21] will slide open the glass in a couple minutes. So like, how do you guys approach it where especially now with computers and computer screen covers and less paper and all of those type of things. But how that feeling feels when you walk into the office. The other thing is that we're really big upon we're talking about all this paper. All that paper doesn't have to be behind the front desk. It can be to a little office that's through a door

[00:13:41] behind the front desk.

[00:13:42] Do you follow me?

[00:13:43] So cleaning it up and making it as inviting as possible.

[00:14:46] retail because doctors are having to promote, okay, or the donest. It's not a have to. It's a choice, right? So whenever it's choice, just like retail, you need

[00:14:52] that connectivity between what that patient is considering doing and

[00:14:58] trusting this doctor and all of that environment around them supporting that.

[00:15:02] So in a well-designed retail store, when you walk in the store, the store design just as equivalently. You want both, whatever kind of atmosphere you're looking for. So that environment is what you want to create for your patients to make them feel comfortable and want to keep coming back. Depending on what you're just like we were talking about, is it a pediatric? Is it a geriatric? There's different impressions. Is it a sports facility? Is it focused on sports

[00:16:22] and you would go in there and you feel comfortable walking in there in your sports attire?

[00:17:26] wish it could be like that, but it's not. It's more of a, I mean, I've got lots of testimonials from clients that, you know, the first week they had their highest collection that they

[00:17:30] had are there, you know, they've seen a 10 to 20% increase, you know, in the first month.

[00:17:37] And just that, and the psychology is hard to differentiate, as well, orthodontist and dentist or multi-specialty. And some practices, you can feel how well they're doing or not so well they're doing just even by approaching their building. If you're approaching their building and this building

[00:19:00] kind of looks a little bit like a prison

[00:19:02] and they're on the third floor in a corner versus,

[00:19:06] you got floor space right on the corner. be able to knock down walls and fix the flow and all these things yet. But there are things that they can do even now to just kind of bring everything up. And so I think this is so important to be thinking about this and looking at it objectively versus like, well, this is the space we got, you know, oh, well, we'll make it work.

[00:20:22] We have for your listeners. and disorganized. Inexpensive cleanups can make a huge difference. And then you already said it, paint on the wall. If things are dated, you're going to look like you're out to date. And things unfortunately date every seven to 10 years. That's just part of what it is. So those type of things. And then lighting. I really one day, hey, have you ever thought about just changing the paint on the walls? Because the way the light is interacting with the paint on the walls, it just makes me feel bad. Essentially, that's what the person said. So we had two suites. One was on the one side and it was like a shotgun space

[00:23:01] where a lot of people were kind of piled in there with desk.

[00:23:05] And then the other side think like you're saying, you know, I'll notice my office doing the same thing that you're talking about where everything's just

[00:24:23] stacking up around you and you start to tune it out. And then if you're interested in working with us on a one-on-one, you would book a complimentary consultation. And that's about an hour.

[00:25:40] And we actually look at your specific project and what you're dealing with, whether it's

[00:25:44] what we call a facelift or whether it's a new build.