
You see someone in brackets at the grocery store. They’re not your patient. Feel that twinge? You’re not alone. Most of us were trained to think like rivals, to assume a fixed pie, to measure wins and losses street by street. But the founders and doctors who are actually winning play a d...
Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear. They don’t mean to ghost you. They just get busy, lose confidence, or hit a financial snag. But here’...
Growth feels good. New signage. New markets. New potential. But here’s the catch: opening another location doesn’t guarantee success. It guarantees overhead, stretched resources, and thinner margins. One orthodontist learned this after years of splitting attention across multiple office...
The Three Pillars That Build Unstoppable Orthodontic Teams Most orthodontic leaders think motivation lives in the paycheck. Add a bonus here, throw in a perk there, and watch performance soar. Except it doesn’t work that way. True motivation isn’t bought. It’s built. Dr. Ann Mari...
Stop Posting, Start Converting: Build A Trust Funnel That Wins Patients Before the First Call Right now, thousands of ads are flooding Meta. Your future patients are scrolling past most of them. The question is not how to post more. It’s how to convert strangers into patients before they ever...