Channeling Your X-Factor: Chapter 2 Of Master Your Mindset

[00:00:00] Welcome, you're listening to The GrowOrtho Podcast presented by HIP. This

[00:00:05] podcast is dedicated to orthodontist who want to stand strong in their market

[00:00:10] and be leaders in their community. Now on to today's show. Hey it's Luke at HIP

[00:00:17] and if you've been listening to The GrowOrtho Podcast maybe for weeks,

[00:00:20] months or in some cases years you know that we typically interview an industry

[00:00:25] expert whether it be someone working in the office or a consultant or just a

[00:00:32] strategic partner for orthodontist. Well we're gonna change things up just a

[00:00:37] bit and this year we've actually released four books and so we're gonna release

[00:00:42] every audiobook basically a chapter for each episode. Listen, enjoy and let us

[00:00:48] know what you find valuable and implement and what works well in your

[00:00:53] office. Thanks so much for supporting HIP and we hope you enjoy all these

[00:00:57] episodes on the Practice Growth Series. Chapter 2, channeling your X Factor

[00:01:06] You can't hit a target you cannot see and you cannot see a target you do not

[00:01:10] have. Zig Ziglar. Before we get into this chapter discovering your X

[00:01:18] factor will only be of interest to you if you have something really big that

[00:01:21] you want to accomplish with your life. If you're going to activate that fire

[00:01:25] inside you there has to be a reason to do so. You must have a purpose and a goal

[00:01:31] into which you can channel the energy that you unleash. My hunger to discover my

[00:01:36] bigger purpose in life has kept me seeking out mentors and studying people who

[00:01:40] have accomplished incredible feats. And I was very young, I started recognizing

[00:01:45] people who had an abundance mindset. They just seemed different from my parents

[00:01:50] and the other adults that I was in contact with as I was growing up. My first

[00:01:54] apprenticeship began when a very successful neighbor of ours took me under his

[00:01:58] wing and taught me principles of finance and wealth. I've since had many mentors

[00:02:03] some of whom I've paid handsably for their insight. I've always been intrigued

[00:02:08] by that special something that my biggest heroes displayed in times of

[00:02:11] challenge pushing them to persevere and overcome incredible odds. I've read

[00:02:16] the biographies of many great leaders and sports legends. I consume documentaries

[00:02:21] and any insights I can get into the lives and habits of these people. I am determined

[00:02:27] to find out how they access that power so I can find it within myself. I believe

[00:02:32] that this X-factor is inside all of us just waiting for us to bring forth the

[00:02:36] right amount of hunger, integrity, passion, and commitment to activate it. The

[00:02:42] X-factor is what makes quarterback Tom Brady one of the greatest players in

[00:02:46] the sports history. Winning seven Super Bowls and earning a record four Superbowl

[00:02:51] most valuable player MVP awards. It's why business magnet Elon Musk can set out

[00:02:57] rages and business goals like launching a space program to colonize Mars and

[00:03:01] secure massive investments when others would be left off the stage. It's how

[00:03:07] Malala Yusofsai who was shot in the head by the Taliban for refusing to stay

[00:03:12] home from school became the international advocate for the rights of women and

[00:03:16] girls and the youngest Nobel Prize laureate at the age of 15. What these

[00:03:21] outstanding individuals share is that fire inside them coupled with remarkable

[00:03:26] dedication, perseverance, and talent in their respective fields. Their contributions

[00:03:32] have made a lasting impact in athletics, business and technology and to our

[00:03:36] society and their accomplishments will live on in their legacy. The X-factor is

[00:03:42] difficult to define or quantify but is associated with intangible qualities like

[00:03:47] charisma, talent and determination that these individuals have harnessed and

[00:03:53] channeled into their life's purpose in goals. Their X-factor helped them overcome

[00:03:58] challenges and obstacles, motivated them to work hard and achieve their goals,

[00:04:02] and gave them an edge over their competitors. Success Guru Tony Robbins likes to

[00:04:08] say that success leaves clues. He is a big believer that if you study and model

[00:04:13] the mindset of successful people, you too can have incredible achievements. I believe

[00:04:19] that we can learn from these greats, use similar strategies to uncover our own

[00:04:22] X-factors and apply them to our goals to propel us towards their realization. At

[00:04:29] the end of the chapter, I introduce my process for creating a morning formula.

[00:04:34] This is a process that I have discovered and refined since 2019 through its

[00:04:38] application in my life and business. It comes from the habits and practices I

[00:04:43] have observed across the board in all the successful people that I admire.

[00:04:46] Since I implemented it in my daily routine, I have been awed and humbled by the

[00:04:51] results I have gotten. It is shaping the person that I am becoming and making

[00:04:56] my dreams come to life faster than I ever imagined possible. Building a morning

[00:05:01] formula is quite simple. However, it takes some deep introspection and

[00:05:05] understanding of the person that you are as compared to the person that you want

[00:05:10] to be. As I said right at the beginning of this chapter, unless you have an

[00:05:14] inkling of your bigger purpose in life and some definite goals that you want

[00:05:18] to achieve, there is no point pursuing anything further in this book. Take

[00:05:22] your time with it, make notes and read through to the end of the book. A morning

[00:05:26] formula is not something that you can just sit down and get done in an hour. It

[00:05:31] will take starting the process, daily application and regular updates.

[00:05:36] But trust me, it's worth a hassle.

[00:05:41] Orthodontic Easy Growers

[00:05:44] At HIP, we've identified our persona amongst the most successful orthodontists.

[00:05:49] We call them easy growers. These doctors double or triple their practices

[00:05:54] over several months to a year after applying our practice growth systems and

[00:05:58] processes. While everyone we work with has access to the same processes and

[00:06:03] results, the easy growers implement and get results. They were abundance

[00:06:09] mindset, keeps them open to opportunities and strategies for attaining their

[00:06:13] goals. These doctors are necessarily the most academically inclined, the highest

[00:06:18] certified or most skilled orthodontists. They are simply good doctors who care

[00:06:23] about their patients. They have a decent amount of business acumen and they

[00:06:27] know their target demographic. Above all, our easy growers apply the kiss

[00:06:33] principle, keep it simple, stupid. They don't overthink things.

[00:06:38] Interestingly, I have found a direct correlation between the level of education

[00:06:43] of the business owner and the level of complication of their business.

[00:06:47] Businesses not complicated. Easy growers know where they are going and believe

[00:06:53] they will get there because of their passion and unwavering belief, their mind

[00:06:57] seeks ways to make that happen. They are quick to see the effectiveness of our

[00:07:01] patient acquisition and retention framework and they run with it, getting a

[00:07:06] media results. They see it as a means of achieving their goals and becoming the

[00:07:10] person they were destined to be. To them, it's not about the money, it's about

[00:07:15] the life they were meant to live and all aspects of who they need to be to

[00:07:19] create that life. Easy growers tap into their X-factor. The baddest man on the

[00:07:27] planet. Whether you like him or not, Mike Tyson is considered one of the greatest

[00:07:33] heavyweight boxers. He holds the world record for the youngest boxer ever to

[00:07:38] win a heavyweight title. I've been studying him among other athletes

[00:07:42] like Kobe Bryant and Tom Brady because it's easy to see the X-factor in them.

[00:07:47] I am fascinated by the fact that despite all the odds that were stacked against

[00:07:52] him, Mike Tyson was able to uncover and channel his X-factor into becoming the

[00:07:56] best in his sport. Born to drug addictive parents in a poor Brooklyn neighborhood

[00:08:01] in 1966, Mike Tyson did not have a promising start in life. How did he raise

[00:08:07] himself from the grips of crime and poverty to develop the focus, discipline

[00:08:12] and persistence needed to become a world champion? And he was only two. His father

[00:08:17] left his mother to raise him, his brother and his sister on her own.

[00:08:20] Growing up in the streets where violence and death were a daily occurrence, he

[00:08:25] learned early on that fighting was a necessary part of survival. He was arrested

[00:08:30] 38 times by age 12 soon after landing him in the trion school for boys, a

[00:08:35] journal detention center. Tyson made an aim for himself there as an aggressive and

[00:08:40] brutal fighter which frequently landed him in solitary confinement. He heard

[00:08:45] the one of the counselors, a former boxer named Bobby Stewart, was teaching kids

[00:08:49] how to box. Tyson became obsessed with learning to box and begged Stewart to train

[00:08:55] him. I'll Stewart's salt potential in Tyson. He had many reservations about

[00:09:00] working with the deeply troubled youth. Stewart told Tyson that he would need to

[00:09:05] make some significant changes before he would even consider training him. To meet

[00:09:10] Stewart's strict conditions, Tyson had to control his anger and aggression, learn

[00:09:14] discipline and focus and improve his grades. With unwavering focus, Tyson turned

[00:09:21] himself around quickly, convincing Stewart that he could channel his aggression

[00:09:24] and energy into something more positive. Stewart finally agreed to train

[00:09:29] Tyson on the condition that he committed to regular training and followed his

[00:09:32] guidance and direction. When the time for Tyson's release got near, Stewart was

[00:09:37] concerned that he would return to crime. Determined to prevent this fate,

[00:09:42] Stewart decided that strong mentorship and boxing would be required to help him

[00:09:46] stay focused on training and off the streets. He arranged for Tyson to meet the

[00:09:51] well-respected boxing trainer, Cuss Domado, with the hopes that he would agree

[00:09:56] to take Tyson on as a boxer. The Amado had worked with many successful fighters

[00:10:01] and was known for his ability to develop young talent and his strict and

[00:10:05] demanding training style. He played a father figure role in their lives while

[00:10:10] they trained with him, giving them spending money, moral guidance, and in some

[00:10:13] cases a place to live. The first time Di Amado watched the 13-year-old

[00:10:19] spar, he told Tyson that he would become the youngest heavyweight champion in

[00:10:22] the world. Di Amado went on to legally adopt Tyson to provide the stability and

[00:10:27] security he needed to develop as a person and a fighter. They developed a close

[00:10:32] mentor-menti relationship. As Di Amado helped Tyson to hone his skills, focus his

[00:10:38] energy and significantly shape his development as a boxer. Di Amado recognized

[00:10:43] Tyson's natural talent from the start but was well aware that becoming a

[00:10:47] champion was a mind game. He was fascinated by psychology and

[00:10:52] reveratiously on the subject. He was known to teach his boxers self hypnosis,

[00:10:57] a huge part of Tyson's training involved visualization, affirmations, and

[00:11:03] mental rehearsal. Tyson would later share that Di Amado would whisper affirmations

[00:11:09] to him while he slept, conditioning his subconscious mind to develop his

[00:11:13] champion mindset. Under Di Amado's guidance, Tyson became one of his era's most

[00:11:18] dominant and successful boxers. How did the X-factor emerge here?

[00:11:25] Tyson had natural talent, aggression, and the desire to be the best. Di Amado had

[00:11:31] expertise as a boxing manager, industry knowledge, and a desire to create a world

[00:11:35] champion. He had prepared for years to be ready for a world champion fighter and

[00:11:41] when he found Tyson, he told him that he had summoned him. Both Tyson and Di Amado

[00:11:47] were obsessed. Tyson was obsessed with being the greatest fighter ever and Di Amado

[00:11:51] was obsessed with building the world's youngest heavyweight champion. Their

[00:11:56] obsession allowed them both to work with the following three conditions

[00:11:59] relentlessly to uncover their X-factors. One, a goal that they were going to reach

[00:12:05] no matter what. Two, natural talent or skills that could be developed. Three,

[00:12:12] unwavering emotional drive and desire. A goal they were going to reach no matter

[00:12:20] what. Tyson and Di Amado were both fixated on their goal. The goal is the

[00:12:25] lighthouse. Its light is there to guide you on your course to your destination

[00:12:29] without it. Even if you are crazy passionate and try your best, you will end up on

[00:12:34] the rocks. The goal must be set. The ability to achieve it must be possible and

[00:12:39] developable and the desire must be unwavering. Natural talent or skills that

[00:12:46] could be developed. You do need some ability in the area where you want to

[00:12:50] channel your X-factor. If you don't have the genetics, the build, or the

[00:12:55] ability for a specific sport, you can forget it. A short, slow guy who can't jump to

[00:13:01] save his life will never make it in the NBA. This does not preclude him from

[00:13:06] setting a goal in an area where he does have developable skills. Some of our best

[00:13:11] athletes are configured perfectly for the sport in which they excel. For

[00:13:15] instance, Michael Phelps' body is abnormal by all standards. By the laws of

[00:13:20] physics, it makes him well designed to be a champion swimmer. The ratio of

[00:13:25] the length of his arms to the length of his body was perfect for swimming, but he

[00:13:29] still had an unwavering desire and a definite goal. Without an insane amount of

[00:13:34] training, he would not have won all those gold medals. Unwavering emotional

[00:13:39] drive and desire. When you want to succeed as bad as you want to breathe, you will

[00:13:45] succeed. Eric Thomas. Emotional energy is the driving force behind your

[00:13:51] actions. It's like the fuel in your tank and you need an abundance of it.

[00:13:55] Athletes have learned how to channel their emotional energy into their

[00:13:59] physical performance. They will turn desire, anticipation, and excitement, and every

[00:14:04] emotion possible into the fuel source for their achievement, which takes

[00:14:08] serious mental focus. They have also mastered how to manage anxiety, stress, and fear,

[00:14:13] and convert it into that drive they need to keep going when everyone else gives up.

[00:14:18] They can even transform rage, hate, shame, and spite into fuel. Star

[00:14:24] athletes don't let these emotions hinder them, which is why they pull away from

[00:14:27] average and achieve greatness. Obsession. The obsessed or be average? Grant

[00:14:36] Cardone. Obsession is an intense focus on a specific thing, idea or person. People

[00:14:43] who are obsessed are unable to think about anything other than their overwhelming

[00:14:47] desire to pursue or achieve their goal. Obsession can have both positive and

[00:14:52] negative consequences. It can be a driving force that helps people achieve

[00:14:56] their goals, but it can also be destructive and harmful if it becomes all

[00:15:00] consuming. Obsession is often accompanied by a range of emotions, including

[00:15:06] desire, excitement, and anticipation. People obsessed often feel a strong sense

[00:15:12] of purpose or meaning in their pursuit of their obsession and a sense of

[00:15:16] accomplishment or fulfillment when they can achieve it. That's why I want you

[00:15:20] to write out your goals and read them every day. I want you to develop a

[00:15:24] healthy obsession towards achieving them no matter what. The X factor isn't for

[00:15:30] everyone. The potential to develop an X factor exists in all of us, however most

[00:15:36] people rarely activate it. The majority of people want to fit in and be average

[00:15:40] and the masses don't like when someone starts to get ahead. Their negative

[00:15:45] mindsets find fault with people who begin to display signs of greatness. I see

[00:15:50] this amongst orthodontists all the time. They criticize doctors with big

[00:15:55] practices for being all about the money and providing poor patient care. When

[00:16:01] you set a highly ambitious goal, don't listen to anyone except the people who

[00:16:05] have already achieved what you want. People might call your goals unrealistic or

[00:16:09] unreasonable, but what do they know? They'll try everything to get you to stop and

[00:16:14] stay average calling yourself or self-centered. It is essential to develop your

[00:16:19] courage by continually doing things that scare you. Achieving exceptional results

[00:16:23] requires overcoming the pull back toward average. This is the reason that it is so

[00:16:29] important to have a daily practice to remind yourself of your goals and keep

[00:16:33] your mindset positive. Comfort is the enemy of greatness. If you have big dreams,

[00:16:40] the most dangerous thing you can do is to get comfortable in your lifestyle.

[00:16:45] Even the lowest earning orthodontists take home a much higher salary than the

[00:16:50] average person and it can be easy to think, hey I'm doing pretty good! It's common

[00:16:56] for people to get distracted and give up on their goals. Former Navy SEAL

[00:17:00] and Ultramarathoner runner David Gaggins developed his mental toughness by

[00:17:05] continually challenging what he thought was possible and pushing through

[00:17:08] situations where the competitors were dropping like flies and giving up in

[00:17:12] droves. He was not always like this. When he was training to be a perilous rescue

[00:17:17] jumper in the Air Force, a blood test revealed that he had the sickle cell

[00:17:21] indigniate trait. Under extreme conditions such as high altitude low oxygen

[00:17:26] levels or extreme physical exertion people with the sickle cell trait may be

[00:17:31] at increased risk for developing a sickle cell crisis. A sickle cell crisis

[00:17:35] occurs when sickle shaped red blood cells block small blood vessels,

[00:17:40] producing blood flow and oxygen delivery to the body's tissues. This can cause

[00:17:44] severe pain and organ damage. Early in his career this gave him the out he needed

[00:17:51] to drop back to average. He worked as an exterminator for years until one day

[00:17:55] covered in cockroaches. He decided that enough was enough. He knew he had to

[00:18:01] pursue his dream of being a SEAL or forever live with regret. He developed

[00:18:05] his impermeable mindset to force himself to go against fear, pain and injury.

[00:18:11] He completed his SEAL training despite having stressed fractures in his legs. It

[00:18:16] would take him three attempts to finally make the cut. Each time he learned new

[00:18:20] ways to control his mind and focus on his goal. In his book Can't Hurt Me,

[00:18:26] he describes his philosophy on becoming unstoppable. He used pushing his

[00:18:31] physical limits to master his mind and make sure that his will kept him going no

[00:18:35] matter what. Goggins completed races broke records beat his body to a pulp and

[00:18:42] stopped it nothing to reach his goal. You can see how he would re-evaluate,

[00:18:47] recalculate and plan for the next attempt even when he failed. There was never

[00:18:51] any other option than achieving what he set out for. Today he is known as one of

[00:18:56] the toughest people alive and inspires others to master their minds to achieve

[00:19:00] greatness. He is a clear example of how obsession, when focused, creates greatness.

[00:19:07] There are repercussions along the way and Goggins describes how he manages

[00:19:11] and learns from them. Obsessed people often have to learn how to fit in with other

[00:19:15] people in their lives despite their goals and make choices that others will not make.

[00:19:20] It is not without a cost to family, friends and relationships but it is a

[00:19:24] matter of surrounding yourself with the right people and relationships to support

[00:19:28] your vision, mission and goals. Balance is not a factor.

[00:19:35] Anyone telling you how you need more work-life balance is not your friend.

[00:19:40] Granted, you can't continually sacrifice your spouse, children,

[00:19:44] health or finances to make this dream a reality but sacrifices will need to be made.

[00:19:49] Others will not be willing to make these choices and they will think you are crazy.

[00:19:53] They will tell you it is not healthy. Personally, I have sacrificed time with my family.

[00:20:00] Honestly, making time for friends or attending social events was not high on my priority list.

[00:20:06] During the first year of my marriage, I was somewhat checked out working around the clock.

[00:20:11] While I look back and think those were not the best decisions, they made me who I am today

[00:20:17] and more importantly I learned from my mistakes. Now I've learned that if there is a season of

[00:20:22] hard work that needs to happen, I meet with my wife and get her buy-in. This is huge. Your friends

[00:20:28] and family need to understand your purpose. Otherwise, they may look on and wonder why you are making

[00:20:33] these sacrifices. While balance has its place, it also tends to lead to the status quo.

[00:20:40] The imbalance causes a shift. Tipping the balance towards a particular outcome can produce results

[00:20:46] allowing you to influence the direction in which the system moves.

[00:20:49] It is normal to encounter unintended consequences and you may not always achieve the desired outcome.

[00:20:56] Rather than giving up, I suggest you debrief your failures and do what David Goggins calls a post-mortem.

[00:21:04] Whenever Goggins did not get the result he desired, he would dissect his experience and analyze

[00:21:09] all the places where things went wrong. Then he would develop strategies to overcome these problems

[00:21:14] so he could be successful on his next attempt. People who developed their X-factor

[00:21:19] might look a little crazy to everyone else. They keep working after everyone else stops,

[00:21:24] and they'll train at levels that seem unhealthy to most.

[00:21:27] Quitting when things get too tough is okay for people who want to be average,

[00:21:30] but people who have activated their X-factor will not stop. Sometimes this requires pacing

[00:21:36] yourself and knowing when and where to expend or save energy. Winston Churchill said,

[00:21:43] I never stand if I can sit. His point was that he was conserving energy.

[00:21:48] Understanding this is the key to life. Remember, the steady horse wins the race.

[00:21:55] Pace yourself, get back up and never stop.

[00:22:00] Significant life events. Sometimes significant life events can lead us to discover our X-factor.

[00:22:08] These events can challenge us to think differently, step outside our comfort zone,

[00:22:12] and explore new paths and opportunities. Events such as loss,

[00:22:17] a change in circumstances or a personal challenge often force us to reevaluate our priorities

[00:22:22] and discover what is most important to us. Times such as these can help us identify our passions,

[00:22:28] strengths, and values. Going back to these events can be helpful when we are trying to identify

[00:22:34] what matters most to us. For me, it goes back to an accident I had when I was two years old.

[00:22:41] I should have died. I was playing behind the car and my mom did not see me as she was reversing.

[00:22:46] The car, a station wagon, was on top of me and my mom knowing that she had hit something

[00:22:51] pulled forward to check out the situation. To her horror, I was lying there in the driveway,

[00:22:57] barely clinging to life. 911 was called and the ambulance took me to the hospital.

[00:23:02] Surprisingly, not a single bone in my body was broken, considering there was the weight of

[00:23:07] a car on my two-year-old body. I had a dislocated leg and dead skin all over my body.

[00:23:14] It took about a month before I could go home from the hospital, but other doctors were calling it a

[00:23:18] miracle. During the whole experience, and I remember it to this day, I had this sort of out-of-body

[00:23:26] experience where I was looking down on my body watching it all happen. I don't know what to make

[00:23:31] of it, but what I do know is that I am truly grateful for the life I have and since that moment,

[00:23:38] I have known that I am on Earth for a purpose. I know I am not serving that purpose yet,

[00:23:44] but I continue to seek it and ask God for guidance in finding my true calling.

[00:23:49] The harder you fall, the higher you bounce. Tony Robbins

[00:23:54] If you find yourself struggling in difficult times, a positive mindset can help you find a

[00:24:00] meaning and turn pain into fuel for your success. Tony Robbins is the world's leading success guru

[00:24:06] whose coach, Deleed Athletes and Presidents. At one point in his life, he was homeless

[00:24:11] and living in his car. Overweight and out of money, he had to accept that the way he was living

[00:24:17] was way off from the person he wanted to be. When it couldn't tolerate himself anymore,

[00:24:22] he got up and started running. As he took off the weight, he realized that by taking the

[00:24:28] actions of his future self, he gets he progress towards becoming that version of himself.

[00:24:33] He studied the world's most successful people and modeled their behavior.

[00:24:38] The speed at which he turned his life around amazed him.

[00:24:41] Today, he teaches the world's most successful people how to create the emotional states of being

[00:24:46] like success in their bodies before they achieve the actual goal they are striving for.

[00:24:52] He shows people how to create the feeling of having what they want before they even have it.

[00:24:57] In doing this, they fool the mind into believing they are already the person they want to become.

[00:25:02] Achievements appear in a person's life much faster when they have already mastered the state

[00:25:06] of being of their accomplishment. In chapter 4, we discuss the ego, which can keep us stuck in a

[00:25:13] negative and defensive mindset for a lifetime if we let it. For some people, it takes a life of

[00:25:19] an or circumstance that shakes them up or makes it impossible to keep living the same way in order

[00:25:23] to break free of the ego. These turning points in life offer us a choice to take a new path and

[00:25:29] become a new person, or to struggle even harder to remain the same. If we are committed to evolving as

[00:25:35] a person, we don't necessarily need a traumatic life event to begin shaping our ego. We can feed

[00:25:41] our egos with positive inputs to shape ourselves into the person that we want to become. This takes

[00:25:47] discipline and commitment, and it is the reason that I have been harping on creating a daily practice

[00:25:52] where you review your goals and affirmations about who you want to be.

[00:25:57] The morning formula, a process for building obsession about who you want to become.

[00:26:03] The mind of a person plans his way, but the Lord directs his steps.

[00:26:09] Proverbs chapter 16 verse 9.

[00:26:13] If you have gotten this far in the book, you must have some knowing deep down that there is a bigger

[00:26:18] purpose to your life. But goals do you want to achieve? Do you dream of accomplishing something exceptional?

[00:26:26] I'm not a supporter simply plotting along and seeing what happens. I believe that we play a role in

[00:26:31] shaping our destiny. Why not take steps that help you uncover your purpose so that the next steps

[00:26:38] are revealed to you? It is through taking action and moving forward that we discover what we like,

[00:26:44] what we want, and the best way to get it. Above all, you must believe you are created for a specific

[00:26:50] and unique purpose. Sometimes life circumstances reveals this to us, but more often than not,

[00:26:56] we discover it through trial and error. But you have to start with belief. Then think about it.

[00:27:04] What the person you are today does and thinks keeps your current level of success and impact in

[00:27:08] existence. The person who has accomplished your dreams and goals has different thoughts and takes

[00:27:14] different actions. You must become that person. To build my obsession every single day,

[00:27:20] I use a process called the Morning Formula that I discovered through the name of person you follow

[00:27:26] who got you into it. But I'm sharing with you as my own version of the Morning Formula that I have

[00:27:31] developed through my study of successful people who inspire me like Kobe, Brady, Elon, Cardone,

[00:27:37] Tyson and McGregor to name a handful. And the application of their principles in my life.

[00:27:44] The common thread is that all these people believed they were the best in the world before they

[00:27:48] became it. Motivational speaker Les Brown says to read your goals twice daily to achieve success.

[00:27:55] Grant Cardone, author of the 10X rule. The only difference between success and failure says to

[00:28:02] write out your goals morning and night. But the Morning Formula is so much more than just goals

[00:28:08] and takes things to the next level. It's affirmations, your credo, your mission statement,

[00:28:15] and the identity you are building. It's creating all aspects of your life with the destination in mind.

[00:28:21] Every morning as you read or listen to your Morning Formula, it reminds you of who you are

[00:28:28] where you're going, your affirmations, prayers and financial targets. How did the fathers of sports

[00:28:35] grades like Andre Agassi, Tiger Woods and the Williams sisters see them as the best in the world

[00:28:41] in a number two years old and no good at anything? It has a lot to do with the principles of this morning

[00:28:46] formula. Affirmations. Every day in every way I am getting better and better. Emile Couet. Emile

[00:28:59] Couet was a French psychologist and pharmacist who developed the concept of positive auto suggestion

[00:29:06] which he believed could improve people's health and well-being. He believed that by repeating a

[00:29:11] positive phrase daily such as, every day in every way I am getting better and better. You could

[00:29:17] reprogram the unconscious mind to think more positively and bring positive changes in your life.

[00:29:23] Couet's ideas were popularized in the early 20th century and still influenced psychology today

[00:29:28] in affirmations and positive thinking. Custia Mata was a huge believer in Couet's principles

[00:29:34] and used them to mentor Mike Tyson. Research has shown that affirmations can increase

[00:29:40] self-esteem and reduce negative thoughts and emotions. It is important to note that their

[00:29:45] effectiveness can vary from person to person and may depend on several factors, such as the

[00:29:50] individual's belief in the affirmation and the specific wording of the affirmation.

[00:29:54] That's why I revised my morning formula at least twice a year. I want to make sure that my

[00:30:00] affirmations always resonate with me and my growth. Mission statement. Emission statement is not

[00:30:09] something you write overnight but fundamentally your mission statement becomes your constitution,

[00:30:14] the solid expression of your vision and values. It becomes a criterion by which you measure

[00:30:20] everything else in your life. Steven Covey. A personal mission statement should state who you are as

[00:30:27] a person, your purpose, how you plan to achieve that purpose and why it is important to you.

[00:30:33] There is some overlap between the mission and the credo so don't be overly concerned about getting all

[00:30:38] those factors into one statement. My mission statement is below as an example.

[00:30:44] My mission is to live with integrity and to help business owners make the best decisions with their

[00:30:49] time, money, marketing and health. Luke in finger. Don't make this complicated. Coaches will tell you that

[00:30:57] you need to embark on a huge process of self-discovery and take time writing your personal mission statement.

[00:31:04] I say just pick something and run with it for as long as it works for you. Read it every day

[00:31:09] and then revise it when it longer serves you. Credo A personal credo is a statement of core beliefs

[00:31:18] in guiding principles that you follow in your everyday life. As you will see in my personal credo

[00:31:23] below, I have included who I am, what I believe, how I live, and my financial target.

[00:31:29] Luke in finger is a successful and highly respected marketer, business owner, author, speaker

[00:31:36] and leader. He is more concerned with serving others than his personal bank account. He is humble,

[00:31:42] trustworthy and kind. Luke and his wife Catherine are very generous and believe it is better to give

[00:31:48] than receive. Luke's total portfolio will produce over 25 million dollars in annual revenue in 2023.

[00:31:56] Writing a personal mission statement and a credo can seem hard, but it doesn't have to be.

[00:32:01] Some part of us already knows what's most important to us. As you read or listen to it every day,

[00:32:07] you will quickly discover which statements resonate with you and which need to be adjusted or changed.

[00:32:12] Do the personal discovery and introspection on the fly as you live your life and create what you want.

[00:32:18] The worst thing you can do is get stuck in writing your personal mission statement and a credo

[00:32:24] and never get to applying them and seeing them come to life. To learn how to make your morning

[00:32:29] formula, visit hip.agency-forward-slash-mindset-for-a-video-overview. This resource will guide you in creating a

[00:32:38] powerful and effective morning formula. Discovering your core beliefs and purpose is truly inspiring.

[00:32:45] It motivates you to take action towards your dreams, but what are the right actions to take today?

[00:32:52] How do you ensure that each step you take aligns with the life you want to create?

[00:32:57] In the upcoming chapter, we'll delve into the concept of legacy and how it relates to your life goals.

[00:33:03] If you need a little more clarity on defining the purpose of your life, exploring your legacy will help.

[00:33:08] When you define what you want to achieve in your lifetime and what you want to leave behind,

[00:33:14] you are on your way to living purposeful life that truly matters.

[00:33:18] Thanks for listening. If you'd like to learn more about hip or any of the topics in this episode,

[00:33:25] send an email to helloathipcreativeink.com. That's helloathypcreativeinc.com or jump over to our

[00:33:36] website at hip.agency.