topical authority

Your Old SEO Methods Don’t Work Anymore | Here’s Why

Your Old SEO Methods Don’t Work Anymore | Here’s Why

The Rule That Broke For a decade, SEO had one simple goal: rank higher than everyone else. That rule just died. Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT . They are reading Google AI Overviews. They are using ...