Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II maloc...
In the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that...
As an orthodontist, your website plays a vital role in your digital marketing efforts. However, many orthodontic sites have untapped potential when it comes to generating new patient leads through search engine optimization (SEO). By taking a strategic approach to your website’s design and SEO...